Hunger and food insecurity are not the same

Hunger and food insecurity are not the same

Updated April 4, 2024 For decades, our society has focused on the growing rates of hunger across our country. This perspective has naturally inspired charities to help resolve the observable struggle by donating food to hungry people. That’s why I Can for Kids (iCAN)...
Grocery gift cards do more than fill empty bellies

Grocery gift cards do more than fill empty bellies

Our partners identify vulnerable kids and families most in need and offer our gift cards to help ease the stresses caused by lack of household income and food insecurity. The U of C study confirms our approach is working. Over the past few months, we’ve been sharing...
Grocery gift cards encourage healthier eating

Grocery gift cards encourage healthier eating

Study participants told researchers that before receiving I Can for Kids grocery gift cards, limited finances restricted their ability to purchase fresh foods. Over the past two e-newsletters, we’ve been sharing the preliminary findings from our University of Calgary...
Restoring dignity with grocery gift cards

Restoring dignity with grocery gift cards

When receiving I Can for Kids grocery gift cards, recipients told researchers they could prioritize their own household needs and it helped them feel competent as a parent. Last month we started to share the preliminary findings of our University of Calgary research...